Basically, it was the one that could sell more in less time, which is why the idea of marketing arose, where the emphasis was placed on the characteristics of the product and not on the customer. In this book, we will recognize the importance of the manufacturing hero in our history. During all its pages we will comprehend the history of advertising a bit, while we will understand several of the stages of capitalism.

This book will be the basis for understanding how business works and what are the marketing strategies necessary to make a difference. Integrated Marketing Communications (1993, Don Schultz)

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